Wednesday, April 29, 2009

INCOGNITO @ SMMoA this Saturday

Things Aren't Always As They Seem

SMMoA's INCOGNITO logo designed by John Baldessari.

Just when you thought you were too old to play hide-and-go-seek -- peek-a-boo, there's SMMoA! The Santa Monica Museum of Art will present their 5th annual INCOGNITO exhibition and benefit sale this Saturday, May 2nd, beginning at 7 p.m. sharp (get there early if you want to grab a good spot in line).

For those who have never attended before, you're in for quite an experience. The mood is very much like Black Friday (the Friday after Thanksgiving), only this time artists, dealers and collectors are the ones who are elbowing each other for all the bargains. The show is comprised of more than 650, 8 x 10 in. works which were generously donated by numerous artists working in a wide array of styles. There are no museum labels indicating which artist created which piece, so buyer beware! For only $300 per work (plus tax), you could end up with a killer work by notables John Baldessari, Mark Bradford, Kristin Calabrese, Exene Cervenka (BTW, I LOVE the band "X"!), Alexandra Grant, Leonard Nimoy, Ed Ruscha or Jennifer Steinkamp, among others. Are you enough of a connoisseur to recognize who's who? Come down this Saturday night and find out! Admission to the event is $100 per person($135 at the door). But, please, remember that all sales are final! If you'r still on the fence, check out the video from last year's event here.

INCOGNITO will take place at the Santa Monica Museum of Art on May 2nd, 2009; 2525 Michigan Avenue, Santa Monica; Begins at 7 p.m., but line up may start earlier; Admission tickets are $100 per person ($135 at the door); Works of art are $300 each (plus tax).